Attendees are presented with a "swag bag", containing various Blizzard-related items, including redeemable codes for in-game content and collectible figurines. For example, at the 2005 BlizzCon, there was a code that could be exchanged for an in-game pet from World of Warcraft, which was a baby Murloc named 'Murky'. As well, there have been passes to get into the closed beta test of upcoming Blizzard games: - World of Warcraft: The Burning Crusade from 2005, World of Warcraft: Wrath of the Lich King for 2007, StarCraft II for 2008, and Diablo III for 2010.
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