Millan's first three books, including Cesar's Way, all became New York Times best sellers, have cumulatively sold two million copies in the United States, and are available in 14 other countries. In 2009, in conjunction with IMG, Millan introduced a monthly magazine also titled Cesar's Way — with The Wall Street Journal reporting at that time that half of American consumers recognized Millan. With Ilusión Millan, his former wife, he founded the Cesar and Ilusión Millan Foundation – since renamed the Millan Foundation. He is working with Yale University to create a children's curriculum based on his work.
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