The Chick-fil-A Bowl, previously the Peach Bowl, is an annual college football bowl game played in Atlanta, Georgia since December 1968. The first three Peach Bowls were played at Grant Field on the Georgia Tech campus in Atlanta. Between 1971 and 1991, Atlanta-Fulton County Stadium hosted the game. Since 1992, the Georgia Dome has played host. The proposed New Falcons Stadium is planned to begin hosting the game in 2017. Seven of the first ten meetings pitted an Atlantic Coast Conference team against an at-large opponent. From 1993 until 2013, the game has matched a Southeastern Conference team against one from the ACC. In 2005, the bowl hosted its first-ever matchup of top 10 ranked teams.
The game was originally created as a fund-raiser by the Lions Clubs of Georgia in 1968, but after years of lackluster attendance and revenue, the game was taken over by the Atlanta Chamber of Commerce.
Chick-fil-A, based in nearby College Park, became the title sponsor of the event with the January 1998 game. Starting with the 2006 season, Chick-fil-A assumed complete naming rights to the game in a five year, $22 million, sponsorship deal, ending almost forty years of the Peach Bowl name. A new logo was unveiled April 6, 2006.