The game was originally created as a fund-raiser by the Lions Clubs of Georgia in 1968, but after years of lackluster attendance and revenue, the game was taken over by the Atlanta Chamber of Commerce.
Chick-fil-A, based in nearby College Park, became the title sponsor of the event with the January 1998 game. Starting with the 2006 season, Chick-fil-A assumed complete naming rights to the game in a five year, $22 million, sponsorship deal, ending almost forty years of the Peach Bowl name. A new logo was unveiled April 6, 2006.
Chick-fil-a Bowl Reviews & Ratings
No Reviews / Ratings Yet