Collingwood is the most supported club in the AFL, and has consistently attracted much higher than average crowds to its home games than other clubs in the league, and had a league record of 71,516 members in the 2011 season. This spike in membership registration can mainly be attributed to the winning of the 2010 AFL Premiership. This record was again broken in 2013, with club reaching a new high of 80,000 members.
Collingwood's home guernsey consists of black and white stripes, matching the colours of an Australian magpie. Throughout its history, the club has developed rivalries with cross-town Melbourne based clubs, Carlton, Richmond and Essendon.
Historically one of the most successful clubs in the league, Collingwood has won fifteen VFL/AFL premierships, the third-most of any team. Collingwood has played in a record 43 grand finals, winning 15, drawing two and losing 26.
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