Organised by the Football Association, proceeds from the game are distributed to community-based initiatives and charities around the country. Revenue from the gate receipts and match programme sales is distributed to the 124 clubs who competed in The FA Cup from the First Round onwards, for onward distribution to charities and projects of their choice, while the remainder is distributed to the FA's national charity partners. The fixture was first played in the 1908–09 season, replacing the Sheriff of London Charity Shield.
The current holders are Manchester United.
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