Elf on the Shelf
On 26 November 2011, the book aired on CBS as a 30 minute animated TV show An Elf's Story: The Elf on the Shelf, directed by Chad Eikhoff. The Washington Post panned it, saying "CBS brings all this to computer-generated life, which is, of course, barely any life at all. The animation reminds you of the kind seen in allergy-relief commercials, and yet so much tender, loving care apparently went into “The Elf on the Shelf”: Hundreds of animators in India worked on it... The real failure here is that “The Elf on the Shelf’s” own cynicism — at its heart, it’s just a half-hour advertisement for a book and a toy — prevents it from joining the canon of prime-time animated Christmas specials that actually move the spirit.
Elf on the Shelf Reviews & Ratings
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