The game was previously known as the Mobile Alabama Bowl from 1999 to 2000. It was then known as the GMAC Bowl from 2000 to 2010 when its corporate sponsorship was GMAC Financial Services, and then known as the GoDaddy.com Bowl from 2011 to 2013 when Go Daddy took over sponsorship. From 1999 to 2009, the bowl pitted a Conference USA team against a team from either the Mid-American Conference or the Western Athletic Conference. For the 2010 game the Atlantic Coast Conference was to participate in the bowl as its ninth bowl tie-in. The ACC failed to have sufficient bowl-eligible teams to fill the slot, and the bowl chose Sun Belt conference champion Troy as a replacement. The Mid-American Conference was the other conference tie-in.
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