In 2013, attendance reached a record high of 2,506,238 people requiring more than 28,000 volunteers. In 2007, the rodeo was deemed "the year of the volunteer." The event is 20 days long. It is kicked off by the Downtown Rodeo Roundup held near Houston City Hall, the Downtown Rodeo parade, and the ConocoPhillips Rodeo Run - a 10k and 5k walk & run and the World's Championship Bar-B-Que Contest. The show features championship rodeo action, livestock competitions, concerts, a carnival, pig racing, barbecue and the Rodeo Uncorked! International Wine Competition, shopping, sales and livestock auctions. Traditional trail rides, which start in different areas of Texas and end in Houston, precede the Rodeo events. The City of Houston celebrates this event with Go Texan Day, where residents are encouraged to dress in western wear the Friday before the rodeo begins.
The rodeo has drawn some of the world's biggest recording artists, including Kiss, Elvis Presley, Bob Dylan, Brooks & Dunn, George Strait, Garth Brooks, Willie Nelson, Selena, Bon Jovi, ZZ Top, Taylor Swift and Lynyrd Skynyrd, among others.
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