The Sun Bowl is an annual U.S. college football bowl game that is usually played at the end of December in El Paso, Texas. The Sun Bowl, along with the Sugar Bowl and the Orange Bowl are the second-oldest bowl games in the country, behind the Rose Bowl. In most of its early history, the game pitted the champion of the Border Conference against an at-large opponent. Games are now played at Sun Bowl stadium on the campus of the University of Texas at El Paso. The first three were played at El Paso High School stadium, then switched to Kidd Field until the present stadium was ready in 1963. For its first 24 years of existence the game was played on January 1 or January 2; since then, with the exception of a January 2 game in 1977, the game has been played in December with the last 15 games played on or near December 31.
The game's current full title is the Hyundai Sun Bowl, which became the name after Hyundai Motor Company's American subsidiary bought naming rights to the bowl from Helen of Troy Limited on June 24, 2010. Hyundai becomes the fourth title sponsor of the Sun Bowl, after Helen of Troy, Norwest/Wells Fargo, and John Hancock Insurance; the bowl was known as the John Hancock Bowl for the last five years of the firm's contract with the bowl. Hyundai signed a four-year contract with the Sun Bowl committee, which runs through the 2013 game.