Born in Romeo, Michigan, Rock was a rapper and hip hop performer with 5 releases between 1990 and 1997, including a reissue and an EP. After signing a recording contract with Atlantic Records in 1998, he gained commercial success in the rap-rock genre behind the singles "Bawitdaba", "Cowboy" and "Only God Knows Why". After Devil Without a Cause's success in 2000, he released The History of Rock, a compilation of remixed and remastered versions of songs from previous albums as well as the hit rock single, "American Bad Ass".
Rock's follow-up records became more rock-, country-, and blues-oriented, starting with 2001's Cocky.
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