Madonna is known for continuously reinventing both her music and image, and for retaining a standard of autonomy within the recording industry. She attained immense popularity by pushing the boundaries of lyrical content in mainstream popular music and imagery in her music videos, which became a fixture on MTV. Critics have praised her diverse musical productions which have also been known to induce controversy.
Madonna received generally positive reviews for her role in Desperately Seeking Susan, though her later film appearances received mixed commentary. She received critical acclaim and a Golden Globe Award for Best Actress in Motion Picture Musical or Comedy for Evita, but has received harsh feedback for other performances. She has been recognized as an acclaimed businesswoman, involving herself in fashion design, writing children's books, and film directing and producing. In 1992, she founded entertainment company Maverick as a joint venture with Time Warner, which also included the label Maverick Records. In 2007, she signed a US $120 million record, touring and merchandising 360° deal with Live Nation, resulting in her leaving Warner Bros., her label since 1982.
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