Midnight Madness is an annual event that celebrates the first day in mid-October that the National Collegiate Athletic Association permits formal basketball practices each college basketball season. In some cases, the name has literal meaning since an event is scheduled starting at midnight at the very first moment that is allowed. Some other campuses have sunrise practice session events on the opening day of the season, while others have theirs during prime time. The event has become both a form of boosterism and recruiting. In some cases, the teams are both celebrating the potential of a new team and the success of the previous season's teams. Schools sometimes schedule banner raising events in conjunction with the event. In 2011, events began on October 14.
At some schools, both the men's and women's teams celebrate the beginning of the regular season. In 2008, there was controversy over some schools' applications to host public practice sessions in association with the "Offseason Workout Rule" before regular practice sessions were to be permitted. In 2013, the NCAA approved beginning practices two weeks earlier than in the past for men's basketball.