NASCAR Sprint Cup Series: Lenox Industrial Tools 301

 The Camping World RV Sales 301 is a NASCAR Sprint Cup Series stock car race held at the New Hampshire Motor Speedway in Loudon, New Hampshire. Newell Rubbermaid, through its Lenox Industrial Tools subsidiary, was the title sponsor of the race from 2006 to 2012. Organizers added an extra lap from 2008 to 2012 to represent that Lenox Industrial Tools "is looking for users and suppliers of industrial tools that go the extra mile, whose jobs are physically demanding, day after day, and still find time to contribute to their communities in a meaningful way." The race was dubbed "The Extra Mile at the Magic Mile." The title was a misnomer, however, as races at New Hampshire are not run by miles but instead by laps. Under the Lenox Industrial Tools sponsorship, the race was 318.5 miles in length while the fall race, the Sylvania 300, is 317.4. After Lenox Industrial Tools left as title sponsor, Camping World picked up the sponsorship of the event through its RV Sales department for 2013 and 2014, and since the 301 moniker became popular with the fans, NHMS decided to keep their July event 301 laps long. In fact, the first two races with the 301 lap distance did not go the whole distance.

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