NASCAR Sprint Cup Series: Showtime Southern 500
Without a title sponsor for 2009, the race tentatively adopted the moniker of Southern 500, the traditional name of the fall race run from 1950–2004 on Labor Day weekend. A one-year deal with Go Daddy was signed. Some fans referred to the race exclusively as the GoDaddy.com 500 out of respect to what fans called the "real" Southern 500, a fall-race showdown. In 2010, Showtime Networks signed a multi-year deal to sponsor the race, giving it the name Showtime Southern 500. In 2012, Bojangles', a Charlotte, North Carolina-based quick-service restaurant, took over sponsorship of the race. In 2014, the race will swap dates with the STP 400, and will be run in April.
NASCAR Sprint Cup Series: Showtime Southern 500 Reviews & Ratings
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