First announced in August 2006, the film took over four years to complete. The band members and director Danny Perez dubbed the 53 minute combination of Perez's film and Animal Collective's music a “visual album” or “visual record” in which the visual “scenarios” were created to reflect the music and the music was created to reflect the imagery. The band members make appearances as major characters in the film. According to the band, the film's name is both a pleasant combination of letters and the name for a bag of gummy candies. The film had its world premiere at the Sundance Film Festival on January 26, 2010, It was officially released on DVD on August 10, 2010.
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