People's Choice Awards

 The People's Choice Awards is an American awards show, recognizing the people and the work of popular culture, voted on by the general public. The show has been held annually since 1975. The People's Choice Awards is broadcast on CBS and is produced by Procter & Gamble and the Survivor producer, Mark Burnett. In Canada, it is shown on Global.

The award shows creator was Bob Stivers, who produced the first show in 1975. The first awards recognized The Sting as Favorite Picture of 1974, Barbra Streisand as the year's Favorite Film Actress, and John Wayne as its Favorite Film Actor. Ratings for the annual event peaked in 1977, when the third People's Choice Awards attracted 35.3 million viewers who witnessed Farrah Fawcett win the award for Favorite Female TV Star, Star Wars Episode IV: A New Hope win as the Favorite Picture, and Streisand and Wayne win again in the Film Actress and Actor categories.

Procter & Gamble, the show's only sponsor, bought the show from Stivers in 1982. Apart from the required local advertising and network promotional time, all advertising during the awards show is solely by P&G brands.

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