Originally started on January 1, 1890, the Rose Parade is watched in person by hundreds of thousands of spectators on the parade route, and is broadcast on multiple television networks in the United States. It is seen by millions more on television worldwide in more than 100 international territories and countries. The Rose Bowl is a college football game that was added in 1902 to help fund the cost of staging the parade. Since 2011, the parade has been sponsored by Honda. Accordingly, the car company has the parade's first float, which like all floats, follows the parade's theme.
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