The Storm has qualified for the WNBA Playoffs in eight of its eleven years in Seattle. The franchise has been home to many high-quality players such as former UConn stars Sue Bird and Swin Cash, 2004 Finals MVP Betty Lennox and Australian power forward Lauren Jackson, a three-time league MVP. In 2004 and 2010, the Storm went to the WNBA Finals; they won each time, beating Connecticut in 2004 and Atlanta in 2010.
The team cultivates a fan-friendly, family environment at home games by having an all-kid dance squad, which leads young fans in a conga line on the court during time-outs, to the music of "C'mon N' Ride It" by the Quad City DJ's. Named for the rainy weather of Seattle, the team uses many weather-related icons: the team mascot is Doppler, a maroon-furred creature with a cup anemometer on its head; the theme song for Storm home games is AC/DC's "Thunderstruck"; and its newsletter is called Stormwatch.
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