The Senior Bowl is a post-season college football all-star game played in Mobile, Alabama which showcases the best NFL Draft prospects of those collegiate players who have completed their eligibility. First played in 1950 in Jacksonville, Florida, the game moved to Mobile's Ladd Peebles Stadium the next year. Produced by the non-profit Mobile Arts & Sports Association, the game is also a charitable fund-raiser benefiting various local and regional organizations with over US$5.9 million in donations over its history.
In 2013, Reese's took over the sponsorship of the game. Beginning in 2007, the telecast of the game moved to the NFL Network from ESPN, and added Under Armour as their title sponsor.