The Longhorn nickname appeared in Texas newspapers by 1900.
The University of Texas at Austin offers a wide variety of varsity and intramural sports programs. Due to the breadth of sports offered and the quality of the programs, Texas was selected as "America's Best Sports College" in a 2002 analysis performed by Sports Illustrated. Texas was also listed as the number one Collegiate Licensing Company client from 2005–2007 in regards to the amount of annual trademark royalties received from the sales of its fan merchandise.
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