The Cutting Edge

 Avex Group Holdings Inc., listed in the Tokyo Stock Exchange as 7860 and abbreviated as AGHD, is the holding company for a group of entertainment-related subsidiaries based in Japan. The word Avex is an acronym of the English words Audio Visual Expert.

With leading producer's Tetsuya Komuro's assistance, Avex became Japan's leading dance record company during the 1990s, and continues producing and recording some of Japan's most famous pop singers such as Japan's highest selling solo musician, Ayumi Hamasaki. The company also provides theme music soundtracks to many anime and a few video games through its subsidiary Avex Mode.

Avex Group is mainly known in Japan because of its flagship music imprint, Avex Trax, which was founded in 1990. It is one of the top three record labels in Japan since the Komuro period, and is currently the biggest, ahead of Sony Music Entertainment Japan, Universal Music Japan, King Records and J Storm.

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