The team was founded in 1997 as Schauff Oeschelbronn professional cycling team by team manager Hans-Michael Holczer and sports directors Rolf Gölz and Christian Henn. In 1999 Gerolsteiner who had previously sponsored the Cologne Cycling Team in 1998 became the title sponsors. The contract with Georg Totschnig in 2001 helped make the team enter Division I. In 2003 the team participated in the Tour de France for the first time.
The leader for several seasons was Georg Totschnig, who recorded top 10 finishes in the Tour de France and was an excellent climber. In 2005, Totschnig won stage 14 of the Tour, showing his skill on the 15 km long climb up the Port de Pailhères. He was overfilled with emotion, after becoming the first Austrian to win a tour stage since Max Bulla in 1931, who won 3 stages.
In 2007, with former riders Georg Totschnig and Levi Leipheimer gone, the team turned to youngsters Markus Fothen and Stefan Schumacher to captain the team in the 2007 Tour de France.
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