The first UFC event was held on November 12, 1993 in Denver, Colorado. The purpose of the event was to identify the most effective martial art in a real fight between competitors of different fighting disciplines, including Boxing, Brazilian Jiu-Jitsu, Sambo, Wrestling, Muay Thai, Karate, Judo, and other styles. In subsequent competitions, fighters began adopting effective techniques from more than one discipline, which indirectly helped create an entirely separate style of fighting known as present-day mixed martial arts.
With a TV deal and expansion into Canada, Europe, Australia the Middle East, Asia and new markets within the United States, the UFC as of 2011 has gained in popularity, along with greater mainstream-media coverage. As of 2011 viewers can access UFC programming on pay-per-view television in the U.S., Brazil, Australia, Canada, New Zealand and Italy. UFC programming can also be found on Fox, Fox Sports 1 and Fox Sports 2 in the U.S., on BT Sport in the United Kingdom and Ireland, as well as in 150 countries and 22 different languages worldwide. UFC programming is shown in 130 countries worldwide, and the UFC plans to continue expanding internationally, running shows regularly in Canada, Brazil and the U.K., with an office established in the U.K. aimed to expand the European audience.
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